You ask, "Billy Johnson, whatever possessed an old guy like you to write THE CASSEROLE LADIES?" Reasonable question. I mean after all it's about five unmarried older Southern women looking for postmortem romance. That topic doesn't even come close to appealing to the coveted 18-to-34-year-olds marketeers lust after. You could ask a more important question, "Who'd want to publish a book that doesn't appeal the ideal age demographic?"

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