If you play to win, you'll always play a small game.
Play to win in anything.

Win friends, and influence people.
Win an argument
Win a competition
Win at cards
Win at computer games
Win a reward, a salary, a compliment, a free examination from a vet
to look smart, respectable, well-thought-of, generous, holy, spiritual, humble... whatever will make you look, so you can live another day.

SOURCE: click to continue reading The invisible dynamic: Wanting to win