We're a bunch of colourful, external optimists who wanted to create a brand that mirrored the kind lifestyle that is so important to many of us. Whether you're about being kind to the people (yourself included!), kind to the animals, or kind to the planet then we're here for you.

Check out these bestsellers

•           Hold On, Let Me Overthink This T-Shirt – Click here.

•           Big Cats T-Shirt – Click here.

•           No Thank You T-Shirt – Click here.

•           Embroidered Kind Sweatshirt – Click here.

•           Save The Chubby Unicorn Sweatshirt – Click here.

Your Special Offer Code

Use Code: SPOOKY5 at checkout and get 5% off when you spend £50 - Click here.

What makes us Kind?

We're big on living an ethical and sustainable lifestyle and for us, being kind means championing everything that comes along with it. This means…

•           All of our products are vegan: we use plant-based materials only and no animal testing, obviously.

•           We print your lovely new things order which drastically reduces waste and uses 7x less water than your average clothing manufacturer.

•           We use eco-friendly water-based dyes and inks.

•           We only work with WRAP-approved facilities which ensures a fair living wage and safe working conditions for all.

•           We promise that your orders will be shipped to you in plastic-free packaging (of course).

Doin' Our Bit

We believe true kindness comes from giving back, and that's why for every order placed with Kind, we donate to Eden Reforestation Project, which plants a beautiful tree on your behalf.

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