Purpose and Profit by George Serafeim

Theodene Allen

Sep 4

Every business wants to have a purpose and a profit. A business' purpose has changed through the years. It's also affected it's profit in small and large ways.

George Serafeim collected information about companies across the ages and around the globe. In years past, he found that businesses were about profit. How can they make the most money quickly?

One day, it became widespread knowledge that the workers were being abused and the environment was being polluted! This kind of information is not received by consumers very well and it started a shift in business culture. The internet and social media has refocused the purpose of businesses everywhere now that there's really nowhere to hide.

In this book, readers will learn how business purposes have morphed from focused on profit to how can the company help others and the environment. How are workers being treated and what type of products are being used is huge these days! It makes all the difference how and why a company does what it does.

There's even a push for philanthropy. Check out any business website and you'll likely find how they give back to communities, from Back to School donations to mentoring students, cleaning up trash on highways to recycling. You name it, it's likely being done!

This is an excellent compilation of how businesses are now focused on Purpose and Profit and everything in between that could be potentially shared with the world because of the internet and social media. Consumers want to know they are supporting businesses who have good ethics as well. Because of all this fantastic information and how well it's all put together, I give this book 5 tiaras. Every business owner and consumer should read it to learn how companies have changed through the years!