Thank you, 9Sail and Joe Giovannoli, for all you do for our profession and community. Such a gem! Thank you also to Lynn Tell for inviting me. And Todd Rengel, you are an absolute delight. Greatly enjoyed this conversation and being able to share my free-ranging perspectives on our collective future.
In this installation of 9Sail's Legal Marketer Webinar series, Roy Sexton, Director of Marketing at Clark Hill and President of the Legal Marketing Association, and Todd Rengel, legal marketing technologist and President of Animus Rex, Inc. joined 9Sail founder and CEO Joe Giovannoli to reflect on this year in legal marketing and review trends for the future.
Key takeaways:
- Market Consolidation: continuing law firm consolidation is likely, in part arising from increased competition from technologically savvy firms that have a mature infrastructure and strong, highly specialized teams already in place. Marketers should prepare to play a larger role in strategy, and to encourage their firms to be proactive rather than reactive.
- Increase Team Efficiency: One of the best things marketers can do, both in budget and in use of technology, is to streamline and find the pathways that are most efficient to satisfy the needs of their internal lawyer clients and external firm clients.
- Be Digital: It's vital for legal marketers to engage in effective digital marketing, or be left behind.
Register here to view.
Thank you, Wabash College! ✨… Roy Sexton, Director of Marketing at Clark Hill Law and 2023 International President of the Legal Marketing Association - LMA International, has been named to the INvolve People Outstanding 100 LGBTQ+ Executives Role Model List for 2023.
While at Wabash, Sexton was a double major in English and Theater, was a member of Lambda Chi Alpha Fraternity, Student Senate, The Bachelor, and the Wabash College Theater.
The Outstanding LGBTQ+ Role Model Lists supported by YouTube showcase LGBTQ+ business leaders and allies who are breaking down barriers and creating more inclusive workplaces across the world. They aim to represent the wide range of impactful and innovative work being done for inclusion across different countries, organizations, and sectors, and celebrate the diverse range of inspiring individuals who have made it their personal mission to make a difference.
INvolve is a consultancy and global network driving diversity and inclusion in business. Through the delivery of advisory solutions, awareness workshops, talent development programs, INvolve drives cultural change and creates inclusive workplaces where all individuals can succeed. They publish annual role model lists recognizing and celebrating business leaders and future leaders who are breaking down barriers at work and inspiring the next generation of diverse talent.
View original article here. ✨
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