SM Entertainment is in full swing this week, releasing a new NCT Dream mini album yesterday and a new single from K-pop legend BoA today. New BoA music is always something to celebrate, even if her promotions are usually more subdued these days. The sound of new single Emptiness (정말, 없니?) echoes this approach, harnessing a restrained energy inspired by Afrobeat.
Given Tyla's global success, I imagine K-pop will be experimenting with Afrobeat rhythms more often this year. After all, the industry loves nothing more than a global trend! I wouldn't have expected BoA in particular to embrace this sound, though it makes sense given her expansive discography that delves into pretty much any dance sub-genre you can imagine. As with a lot of Afrobeat music, I appreciate Emptiness's laidback vibe and expressive rhythms. BoA's vocal performance is a touch dramatic for this style, but her tone fits nicely.
More than anything, I wish Emptiness had been bolstered by a stronger set of melodies. Apart from delivering a groovy vibe, there's not much to hang your hat on. From verses to chorus, the tune tends to waft in one ear and out the other. It's all delivered impeccably, but fails to leave much of a mark. The song feels very worthy and mature, like a nice piece of art to quietly admire in a dimly lit gallery.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
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