High-end British audio specialist Bowers & Wilkins has partnered with all-round icon David Beckham, declaring the marriage a unique alliance of style and sound.
The announcement marks the start of a long-term collaboration that will explore David Beckham's relationship with music and the role it plays in his life.
Says Beckham: "I've been a fan of Bowers & Wilkins for years and a proud owner of many of its products. Performance and design have always been important to me, which is why this partnership felt like such a natural fit."
The announcement marks the start of a long-term collaboration that will explore David Beckham's relationship with music...
David Beckham heads new campaign for Px8 Wireless headphones
From his parents' musical influences, through to his successful football career, music has always been important to the star, providing a soundtrack to some of his greatest performances on the pitch and marking special moments for him and his family.
"Music has always played a huge role in my life. I can hear a track and remember exactly where I was and what I was doing. In our family, whenever special moments happen, there's always a song to go with them."
The long-term partnership kicks off with a new campaign around Bowers & Wilkins' award-winning noise-cancelling wireless headphones, the Px8, widely regarded for their outstanding performance and premium design.
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