The House of Suntory's Roku Gin brand has partnered with actress Elle Fanning and filmmaker Sofia Coppola, to launch 'Come Alive with the Seasons', a promotion for the Japanese brand which invites gin drinkers to experience seasonal botanicals.
Distilled in Japan, Roku has a unique flavour profile achieved by balancing six Japanese botanicals with eight traditional gin components. The six Japanese botanicals in Roku include Sakura flower, Sakura leaf, Sencha tea, Gyokuro tea, Sansho pepper, and Yuzu peel, each harvested during peak seasonality. A unique multiple-distillation process is said to bring out the best in each.
The collaboration with the director is a continuation of a partnership which began last year to celebrate the centenary of The House of Suntory.
The six Japanese botanicals in Roku include Sakura flower, Sakura leaf, Sencha tea, Gyokuro tea, Sansho pepper, and Yuzu peel...
As well as Roku Gin, The House of Suntory is renowned for Yamazaki, Hibiki, Hakushu, Chita, Kakubin, Toki, Ao World Whisky, Legent Bourbon and Haku Vodka.
Fanning, known for leading roles in The Great and Maleficent: Mistress of Evil, said, "It is amazing to be partnering with The House of Suntory's Roku Gin. Their commitment to craftsmanship, nature, and attention to detail is why Roku Gin is inspiring. And working alongside my friend Sofia again to showcase the beautiful concept of shun through our Roku Gin 'Come Alive with the Seasons' campaign vignette has been particularly special to me."
In January, Roku Gin launched Roku Sakura Bloom in the UK; the limited-edition release was the first edition in Roku's Festival Collection. This limited offering honours the Sakura flower, whose fleeting blossoms captivate Japan each spring.
Crafted using freshly picked Sakura blossoms, the Sakura Bloom Edition is distinguished by a floral taste with hints of saltiness, while the limited-edition packaging design reflects the spirit of the festival.
No comments:
Post a Comment