Ex-LOONA member Chuu established a solo career late last year with a pair of singles that cast her as a synth-pop chanteuse. I can't say I recall anything about either song, even though I remember enjoying them upon release. New track Strawberry Rush opts for something brighter and quirkier -- a smart move for someone aiming for solo stardom.
The first thing I noticed about the teasers for Strawberry Rush was their nod to eccentric K-pop pioneers Crayon Pop, as Chuu donned a similar helmet in the music video. This made me hope she'd fully embrace a campy sense of absurdity, complimenting her colorful personality with music that felt equally charismatic.
As a song, Strawberry Rush plays things much safer. It's a pleasant synthpop track, reserved in both its production and melodies. This sound suits Chuu's voice and occasionally allows for personality to poke through. The halted rap phrasing during the verses has potential to develop into something more signature, but the song is too married to the breezy sound of its chorus to fully step outside the lines. This results in a somewhat slight return with flashes of promise.
Hooks | 8 |
Production | 8 |
Longevity | 8 |
Bias | 8 |
RATING | 8 |
Grade: B-
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