So, K-pop industry... how do you expect me to take a song called "Poongdung" seriously? There's onomatopoeia and then there's just silly sound effects. I guess "풍덩" is more of an established sound in Korea and doesn't translate well internationally. Fortunately, the song's summery sound works across all markets.
We've heard many iterations of this upbeat, seasonal energy and can always expect a few highlights to emerge around this time of year. I don't think Poongdung will stake its claim among K-pop's summer classics, but I appreciate its bounding tempo and exciting performance. A colorful, carnival-esque joy runs through the track, highlighted by blasts of brass and occasional house piano. The producers have definitely done their homework when it comes to this specific K-pop sub-genre.
All that's missing to cement Poongdung among the greats is a series of brilliant melodies that cut through the dense instrumental. The splashy chorus compliments the song's energy, but the verses are a let down. Because of this, you can feel the song falling back on cutesy asides to maintain Poongdung's overstuffed appeal. It's a bit of a sensory overload where a streamlined set of indelible hooks would have made a better match. Still, I'll never say no to an upbeat summer track like this. They tend to age well, too.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-
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