K-pop is unique in the way idol performers can establish a solo career while still actively promoting with their group. But I often wonder what necessitates a soloist. Of course, fans are eager to see their bias develop their artistry outside the confines of traditional comebacks, but not every performer is equally predisposed to a successful solo career. I'm not familiar enough with SF9 to know if Hwi Young is one of those performers, but new single It Is Love doesn't fill me with a ton of excitement.
To be fair, this doesn't strike me as a song designed to throw down the solo gauntlet. It's a simple summer bop, lighthearted and lightweight. It works as a pleasant balm in between more bombastic moments on a playlist, like a waft of cool air on a hot summer day. There's a gentle moodiness to the production and melody that works well. Hwi Young's soft tone compliments this energy, more conversational than virtuosic. And, the song delivers just enough bounce to avoid boredom. It's a very sweet track, though not much more than that.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
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