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While rewatching Jurassic Park the other night, I noticed that Dennis Nedry's dinosaur embryo theft cannister was disguised as a Barbasol shaving cream cannister. I have warm feelings for Barbasol and those feels were created by excellent marketing.
Some of you might remember that a decade and a half ago, the greatest ad in shaving cream history began running on American television. I don't think it runs anymore, but I still sing the jingle when I'm feeling particularly patriotic. I know many of my readers do not live in the U.S. Honestly, I'm not even sure you can play this YouTube video in your home countries. I hope you can though. I also hope your country has its own version of this advertisement, with an unrelatably attractive blue collar worker, stirring music, majestic topographical settings, and an inspirational smooth shave.
♪♪The road is tough, your spirits strong, driving all along.
Close shave, America.
Close shave, Barbasol.
America, you're looking good, handsome, free and tall.
Close shave, America.
Close shave, Barbasol.
Close shave, Barbasol.♪♪
Originally published October 5, 2020
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