Kara are one a few second-gen groups to make a long-awaited return these past few years. If I've learned anything from these comebacks, it's that nostalgia can lead to unrealistic expectations. The chances of a group returning to their musical peak (or launching a new peak era) are usually pretty slim. For most fans, it's enough that the idols simply exist and acknowledge their legacy.
I Do I Do follows 2022's When I Move, a decent -- but somewhat generic -- song that ultimately felt like a missed opportunity. This time, the ladies have opted for a subdued summer sound, delivering both Korean and Japanese versions of the single. This sound shares little connective tissue with their stellar run of Sweetune-produced singles, but its breezy nonchalance suits the season well. I'm not sure how much input Kara themselves had in the song selection, but I'm not sure the A&R team at RBW understand what made them such a beloved group in the first place.
To I Do I Do's credit, the song expands and improves as it goes on. What opens as a sleepy affair (think late-era Apink or GFriend at their most beige) slowly gains steam until we reach a rich, guitar-laced finale that sends us out on a high. Kara's performance is impeccable throughout, elevating I Do I Do at every turn. Combined with the goodwill earned throughout seventeen years in the industry, this makes for polished, tasteful comeback.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-
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