Though it wasn't everyone's preferred style for the group, I loved STAYC's transformation into bubblegum pop last year. It provided a nice counter to many of the year's subdued, cooler-than-cool trends. Judging by its title alone, Cheeky Icy Thang seemed poised to continue this run. I'd love nothing more than a campy summertime anthem from the group -- sprinklers and ice pops included!
Instead, Cheeky Icy Thang delivers a hybrid of 2022's RUN2U and some wacky spoken-word K-pop poem. Much of the track feels streamed in from another universe, with the girls adopting an almost alien-like persona. There's very little singing to be found, but I wouldn't call Cheeky Icy Thang a rap song either. Its strutting electro beat provides forward momentum and STAYC largely trace its groove with a halting rhythm that rarely changes as the track goes on. This single-minded structure is unusual for a K-pop title track, and a bit disarming on first (and second!) listen.
Cheeky Icy Thang's production is by far its strongest asset. You can almost hear the song that might compliment it if Black Eyed Pilseung had put as much care into the melodies as they did the cool synth textures. The song cruelly teases us with a few jagged stabs of distorted electronics mere seconds before Cheeky comes to an unceremonious end. Moments like this point toward the total banger this could have been. Instead, it feels like an unfinished work -- a stylish instrumental with a rough guide demo over the top.
| Hooks | 7 |
| Production | 9 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.75 |
Grade: C+
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