woo!ah! have removed the exclamation points from their name and opted for an ultra-trendy ALL CAPS stylization for promotions going forward. Along with this nomenclatural reinvention comes a new sound. April's Blush saw them attempting a subdued NewJeans/ILLIT sound to middling effect, but Pom Pom Pom flips things 180 degrees with punk rock attitude and bombastic, self-empowerment energy. I don't think any of us saw this coming.
This song is at its best when vaulting past established tropes and embracing its boldness. The verses are boilerplate K-pop, unveiling so-so rap over a middling beat. But once guitar enters the fray, Pom Pom Pom become a weird metal hybrid that begs to be explored further. You can hear the potential clearly, but the track is never brave enough to follow this route. Instead, we get weak melody lines and a disconnected arrangement that's neither here nor there.
I like the lyrical conceit of being your own cheerleader, but Pom Pom Pom demands a stronger centerpiece. WOOAH have everyone shouting "pom! pom!" along with them, but dish this hook out sparingly without the extended bombast it deserves. Elsewhere, the vocal arrangement feels quite rough, making Pom Pom Pom a lot to get through for minimal reward.
| Hooks | 7 |
| Production | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
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