The new Denon PerL True Wireless earbuds have a big fan. Katy Perry has partnered with the lauded audio brand to launch its Your Music Tuned Your Way marketing campaign, built around the high-tech buds.
The news follows announcements from Bowers & Wilkins and Bang & Olufsen, who have signed David Beckham and Charles Lecerc as brand ambassadors, respectively. It seems that if you don't have a high profile celebrity in your corner, then you're not offering the coolest Hi-Fi.
The Denon PerL True Wireless earbuds are the first to feature Adaptive Acoustic Technology (AAT) Masimo technology, which enables users to create a custom hearing profile based on your ear's full hearing response. Detail, and clarity are thus tailored precisely to your individual hearing profile.
The Denon PerL True Wireless earbuds are the first to feature Adaptive Acoustic Technology (AAT) Masimo technology...
Denon PerL and PerL Pro Earbuds - customised sound and Katy Perry collaboration
"Music has always been a huge part of my life. It's not just about listening; it's about feeling every note and experiencing the music in a way that resonates with who I am, immersed in every detail. And Denon PerLs deliver that. They sound made just for me," said Perry.
Perry is the biggest-selling female artist in Capitol records history, and is one of only five artists in history to have surpassed 100 million certified units with their digital singles. Her 2008 debut One of the Boys, which includes the hits 'I Kissed A Girl' and 'Hot N Cold', is certified triple Platinum. The artist has also just wrapped a Las Vegas residency, and is a resident judge on American Idol.
The Katy Perry x Denon campaign kicks off with the launch of a 60-second commercial featuring her soon-to-be-released song 'Woman's World'.
"This partnership unites the personalisation capabilities of Denon PerL with Katy's spirit of individualism and self-expression, which is visually represented using Denon's iconic hearing profile aura," said Blair Tripodi, Chief Operating Officer of Masimo's consumer brands. "Denon PerL is a modern product that stands out and apart from the crowd, just like Katy and her new music."
The Denon PerL and PerL Pro are priced £189 and £299, respectively.
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